Better Chicken Initiative - compassion in world farming

Compassion in world farming, a charity that carries out, in my opinion, very important work, has just launched their first major US public campaign. 

The Better Chicken Initiative is about consumers like you demanding a better quality of life for chickens and a healthier food and farming system for all.

Go to http://www.better-chicken.org/ for more details and to sign the petition. Obviously, the more US consumers who sign, the better for this particular campaign but you don't have to be from the US to sign, either. Please consider signing and spread the word among your friends and on whatever social media forums you're active on. Thanks.